As you may know, I am a member of a farm CSA (click here for a link explaining the CSA concept).
Today, the pick-your-own portion of my farm shares included picking a half bag from the bean patch and a pint from the cherry tomato plants. When I got to the rows of beans I noticed that everyone was bunched up near the beginning of the rows. The same was true in the rows of tomato plants.
As I made my way past the crowds to the end of the rows, there was plenty of beans and loads of tomatoes to pick. The plants were so full of vegetables (fruit in the case of tomatoes!), that I could stand in one place and, from just a few plants, fill my share for the week!
This got me to thinking….
Sometimes an idea or a dream comes to us and we don’t take it seriously; either we reject it outright or we put it on the back burner. We do this because it seems as if there’s a ton of competition and, to top it off, the Big Boys are dominating and cornering the market anyway. Why bother? you may think.
THIS IS THE WRONG WAY TO THINK!!
Just like there was a crowd at the beginning of the rows of beans and tomatoes but the end of the rows were wide open, it’s the same with everything else!
For instance in farming, a few decades ago it seemed as if the big corporate farming conglomerates were crushing and destroying small family farming and there would be no one left standing but the Big Boys.
I don’t know about your community but within the last 15 – 20 years there has been a resurgence of small organic farms. And, because demand was there and is continuing to grow, these small farmers are thriving and more are opening every year. In my area there are CSAs of all types: some for vegetables, some for fruit, some for herbs and other medicinal plants; there are chicken CSAs, and one for eggs. There’s a CSA for beef and one for pork products….
The point is, there’s plenty, plenty, plenty of room for you and your idea!
Your homework is to pull that idea/ dream off the back burner and take a close look at it. The initial idea/dream is just the rough draft—the broad strokes.
It’s up to you—your job—to think about it from different angles and refine it so that you find your unique slant and offering.
You can do it, I know you can!
I’m so proud of you!
Your Friend and Pep Pal,